The hotel has long ceased to be exclusively a place where people stay overnight. Today, hotels are a whole range of various services. And each of them strives to come up with their own “trick” to stand out from the rest.

Among hotel business ideas, all kinds of evenings for adults and children are popular. When it is not possible to leave the kids with relatives, the whole family has to go. And parents would often really like to spend the evening together, but the child does not add romance to the atmosphere at all. Hotel owners take advantage of this desire and create a variety of shows for young clients or provide high-quality nannies who are able to keep the child occupied for the evening.

For those who want privacy, hotels are being created where there is no telephone or Internet in the rooms. Thus, nothing disturbs the guest at all, and he can remain alone with himself.

The extravagant owners of some hotels in Austria have announced a promotion called “Pay what you want!” Guests leaving the hotel pay for everything in the amount they see fit. Someone will think that all the costs will never pay off in this situation, but practice has shown the opposite. Some visitors liked the accommodation and available entertainment so much that they even overpaid.

IN Lately Mini-hotels are becoming increasingly popular. They are loved for their homely comfort, which they owe to a small number of rooms and, accordingly, people. As a rule, the creators of mini-hotels show much more creativity when decorating rooms. Service in many small hotels is also excellent.

Hotels are often created in some unusual places. For example, how do you like the idea of ​​a hotel located in an old airplane in Costa Rica? Such investments can be very profitable and pay for themselves very quickly.

IN South America Conveniently located hotel-mountain called “Magic Mountain”. It is located in the Huilo Huilo Falls Nature Reserve. The shape of the hotel resembles an erupting volcano, and the walls are completely overgrown with lichen and moss. When you see this building, you rather think about some mountain elves or, more likely, about gnomes. But not about the hotel. And the hotel is made of wood and stone, equipped with everything necessary for a modern hotel.

There are only nine rooms, they have all the amenities. The windows there are huge. Perhaps this is also one of the features of “Magic Mountain” - simply stunning views from the window. Each room is named after a bird that lives in the reserve.

However, getting into the hotel is not so easy. Despite all the modern equipment inside, everything is different outside: the hotel-mountain offers you to walk along a hanging bridge instead of the main staircase. There are simply no other options.

There are other options for those who want to be closer to nature. For example, in the UAE there is the Al Maha Desert Resort hotel. It is stylized as a Bedouin camp, but it is just stylized. In fact, this is a five-star hotel built specifically for lovers of eco-tourism. People are attracted to the Arabian Desert with its oriental exoticism, barchans and dunes.

Of course, you can’t do without the Bedouins with their camel caravans. The hotel is located in one of the most beautiful reserves world, stretching over 200 square kilometers. From Dubai to the hotel you need to drive 45 minutes by SUV. Yes, only in jeeps, and nothing else.

Other hotels are finding their own ways to attract guests. For example, there is a hotel in Berlin where the rooms are not numbered, the floors are sloping, and the beds are suspended. You can sleep on a king-size bed or in a coffin.

The storehouse of ideas for the hotel business is inexhaustible, and everyone can come up with something new and interesting for their visitors.

Competition in the hotel business requires the hotelier to take a serious approach to organizing a competent marketing strategy and new solutions necessary for the successful prosperity and development of the business. A high level of service, friendly staff and comfortable rooms have become mandatory attributes of any hotel that values ​​its reputation. Therefore, it is advisable to make the hotel unique in order to attract more potential customers and increase profitability.

The first steps to creating a unique hotel

Modern consumers value not only comfort, but also originality, therefore, first of all, they pay attention to unique establishments in which there is something unusual and non-standard. If a decision has been made to make the hotel unique, then it is necessary to take into account several main aspects:

• location of the hotel: you should take into account whether the hotel building is located within the city, outside it, in a forest or mountainous area. Taking this into account, they can be invented and implemented in the future. interesting ideas that will help make the hotel unusual;
• hotel size: you should take into account the number of rooms and the size of the hotel. After all, marketing solutions for big hotel complex different from solutions for a small motel;
• Do not forget that most modern people take all their information from the Internet. A unique hotel website with an original design and exciting colorful content will attract the attention of visitors;
• study and analysis of information: if the goal is to make the hotel more interesting and attractive to visitors, then it is recommended to find out information about hotels, restaurants and other establishments on the Internet or other sources. Borrow the most original ideas and remake them for your hotel. You just need to soberly assess the situation and not open an aquarium with sharks in a small motel with little traffic, as this will not be economically feasible;
• hotel style: there is an opportunity to think about changing the hotel interior. For example, you can stylize the rooms and lobby after a popular film or take the always current theme of the underwater or alien world;
• budget: necessary understand clearly, how much material resources a hotel can actually invest in the implementation of new ideas.

Original inventions of some hotels in the world

Many establishments, trying to attract attention, came up with something special:

• at the Metro St. cafe James, on certain days and times you can pay for coffee with a kiss. Such an unconventional but romantic move attracted the attention of visitors;
• In one of the British hotels it is possible to order goldfish to your room. Some tell her about their lives, while others make wishes;
• An unusual but quite popular service has appeared at the Omni Hotel. There, each guest can purchase their favorite art object, which used to be part of the hotel’s interior, as a souvenir;
• This current service is offered by one of the hotels in Berlin. Anyone can book a room specifically for sleeping. The room was designed in collaboration with medical professionals and sleep researchers for visitors chronically suffering from stress and insomnia;
• Hotel Pelirocco has a unique knitted room. All items in the room, with the exception of the chair, bed and bathtub, are hand knitted;
• at the Royal Grand Sharm hotel as an unusual gift regular customers palm tree is presented. It remains on the hotel grounds with a sign bearing the owner's name. Many people are proud of such attention and gift.

These are just a few examples of how hotel owners have made their hotel unusual and pleased the visitors.

Ready-made ideas - note for hoteliers

Hoteliers should understand that original ideas are great, but they should not forget about the quality creation, support and promotion of the hotel website. On a virtual resource, you can post ideas for transforming a hotel and poll users on which creative idea they like best. It is possible to create a bright theme in which users themselves will be asked to come up with an original idea to make the hotel more interesting. For motivation, it is advisable to offer the winner an original prize.

It is suggested that you familiarize yourself with some ready-made ideas that will help make the hotel original and more popular:

• stylize the rooms to resemble the cabins of tanks, trains and airplanes: decorate the windows as portholes, add controls and remote controls;
• decorate rooms with crafts and hand-made things: from lampshades and rugs to dishes, key holders and boxes. Subsequently, guests can, if desired, purchase the item they like. Hand-made products can be purchased via the Internet or from friends;
• car lovers will like rooms where the bed will look like a retro car; not a lot of money is needed to accomplish this task;
• naturalness and nature are in trend, so it is advisable to install hotel rooms big amount flowers, decorative vines and palm trees, turning the room into a miniature Botanical Garden;
• stylize each room as one of the country's capitals: London, Paris and other megacities.

In order for a hotel to become interesting and people start talking about it, admiring it and wanting to return, it is necessary to implement one or more original ideas and make the hotel unique in its kind. The main thing is not to be afraid to experiment!

Still haven't realized your idea to open a mini-hotel? You will find here valuable tips, an example of a business plan, and a useful video. Implement!

To rest after a long trip, relax in comfortable conditions, eat delicious food and sleep well at an affordable price - these are the main requirements that average travelers place on a hotel.

Therefore, if, focusing on such customer needs, it will be relevant open a small mini-hotel and from this you can start earning good money over time.

Despite the fact that this business idea for opening a mini-hotel will require large financial investments, if you do not buy a hotel building as your property, yours will pay off within 6-12 months!!!

Most of the funds will have to be invested in equipment and renovation of the premises, as well as the purchase of textiles and interior items!

You will need: comfortable beds, tables, chairs, wardrobes, electric kettles, televisions.

We offer you some tips on how to how to open a mini hotel?

STEP No. 1: Choose a room to open your own mini-hotel.

Since the hotel is small, you will not need a room that is too large.

Its size directly depends on the planned number of rooms.

As a rule, mini-hotels have from 10 to 30 rooms.

When selecting a room, be sure to take into account the possibility of dividing rooms into single, double and triple rooms.

In addition, also think about the premises that will be allocated for household needs (laundry, security room, etc.), and common areas (dining room, reception).

Also take care about the heat safety of the room: mini-hotel must be provided emergency exits, fire escapes (if the building is multi-story), fire shields.

STEP No. 2: We take care of communications and electronics in the mini-hotel.

To open your own mini-hotel There is no way we can do without our usual communications: electricity, water supply, telephone communications.

Today, guests also highly appreciate the availability of Wi-Fi Internet in hotels.

Also, each room should have a telephone, because, despite the fact that every guest has a mobile phone, for example, it is much more convenient to contact the reception using an ordinary telephone.

In addition, provide each room with air conditioning and a heater to ensure that your guests are comfortable at any time of the year.

STEP No. 3: To operate a mini-hotel you will need staff.

The staff of a mini-hotel is no different from the staff of a large hotel, except for the number of people.

First of all, you will need a receptionist who will also perform the functions of an administrator.

A security guard is needed even in a small hotel, so it is better to conclude an agreement with a security agency in advance, because qualified personnel are trained only in professional institutions.

For a small hotel, 2-3 cleaners, 3-4 maids and a janitor will be enough to keep the main premises clean.

If any equipment malfunctions, the assistance of a qualified electrician or plumber will be required.

If the hotel has a canteen (or cafe), cooks and waiters will be required to work.

STEP #4: Advertise the opening of our mini-hotel.

Advertise your hotel wherever possible.

* The calculations use average data for Russia

The global tourism market is growing by 5% annually. What other areas of business in tourism exist besides organizing travel agencies, hotels and hostels? In this collection, we have collected 25 alternative business ideas in the field of tourism and seasonal entertainment, and also supplemented them with guides and business plans for opening.

In Europe, the share of farm income from receiving vacationers reaches 40%. In Russia, agritourism is not yet so developed, but this area has prospects for development. If you have your own country plot in an area that boasts beautiful natural landscapes, you can turn it into an agricultural estate and receive guests from the city who are tired of the delights of civilization.

Zipline is an extreme attraction, the essence of which is a high-speed descent on a steel rope. The main difficulty of this tourism business lies in selecting a location (usually a hilly and picturesque area is chosen), installing a line (there are practically no companies offering such services) and resolving bureaucratic issues. On the other hand, due to the fact that the descent time ranges from 25 to 60 seconds, the zipline has a high throughput, and the cost of a ticket for one descent can vary from 350 to 1,500 rubles.

The tourism package business is rapidly losing its position. More and more tourists are choosing independent travel. However, the process of planning such trips is quite labor-intensive, so today there are more and more personal travel services that allow clients to indicate their interests (gastronomic tourism, educational destination, entertainment, etc.) in a few clicks, select route cities and attractions, places to visit, as well as modes of transportation and budget. It remains up to the entrepreneur to combine all these key points into one unique route.

Corn mazes are a popular entertainment in America and Europe, which has not yet reached our country: this niche is completely free in Russia. Networks of passages are laid out in corn fields and quests are created for fun companies, families and work groups to complete. A corn maze can not only be an interesting seasonal entertainment business, but also become a center of attraction for tourists from other regions.

Urban walking tours allow tourists to dive deeper into the history of the streets, explore objects and imagine themselves as participants in past events. An interesting direction in this tourism business is conducting excursions with thematic mini-performances. You can launch such a project for less than 50 thousand rubles.

The costs of organizing your own excursion bureau with organizing excursions around the region and purchasing excursion bus. For this business idea, you will need about 5.85 million rubles, and the starting investment will cover approximately 17 months of work.

Zorbing is an extreme type of attraction. The idea of ​​the business is to lower a person in a transparent ball (zorb) from a hill or cross a body of water inside this ball. Zorbing is another type of tourism business that is practically not represented in our country and is waiting for its pioneers.

Organizing hikes is an area with an extremely wide range of formats. Hikes can have an educational focus or include physical education and health activities; there are skiing, mountain, water trips, circular and linear routes, long tours and weekend tours. The main advantage of hiking businesses is that they can bring together different groups of people. There are fishing, hunting, photo tours, tours for businessmen and so on. As a rule, this business is seasonal.

This type of educational leisure activity, such as survival courses, is popular abroad. Classes are divided into theoretical and practical parts, the latter of which takes place in natural conditions. Course participants are trained to provide first aid medical care, they teach how to build a shelter, make a fire, get water and food far from civilization. A former military man, firefighter or rescuer can start such a business. IN major cities for a two-day survival course, the presenters receive from 5-6 thousand rubles. per person.

Ready ideas for your business

Mother Nature is increasingly being seen by entrepreneurs as a huge hall for business training. The idea of ​​business tourism is that for six-figure sums, company owners and ordinary managers are taken on extreme tours, taught to act together and achieve mountain peaks, drawing parallels with business development. In between ascents, a business coach informs business tourists about the concepts of the “Blue and Scarlet Oceans,” conducts metaphorical business games and helps build their “Value Curve” or “Success Map.”

Construction guest house- this is a rather expensive project, but compared to a hotel it has a number of advantages: land plot there is no need to transfer it to the commercial category, there is no need for a “star” rating, organization of a restaurant, and highly qualified personnel are not required. The risks when creating a guest house are minimal, and the market is stable enough to generate generally passive income.

The growing popularity of domestic destinations in tourism makes such a type of business as the organization of private paid beaches relevant. It is attractive due to its ability to organize a whole range of paid services, including secure parking, rental of sports equipment, gazebos and barbecues, entrance to the beach, sale of barbecue, soft drinks and other things.

Backpacks have become one of the most popular wearable accessories, which are popular not only among schoolchildren and tourists, but also among ordinary citizens. To open your online store, you will need about 425 thousand rubles, which, with the right approach, can pay for itself in just three months of work.

Off-road tours (jeeping tours) are a business in demand in all difficult-to-pass areas: in mountains, deserts, forests and endless fields. There is practically no competition in this area in our country, so your main concern will be issues with the selection vehicle, organization interesting route and advertising. There are many options for earning money here: you can organize tours in your own cars, rent them out, or provide an equipped track for rent - for holding competitions among owners of jeeps, ATVs, etc.

There are still ideas for making money out of thin air in the business world. One of these ideas is the production and/or sale of inflatable loungers (bivans). To bring them into working condition, a person only needs to make a couple of swings and fill the parachute fabric with air. The accessory is very popular among tourists and lovers of outdoor recreation. Sales of lamzaks can be organized through a one-page website or social networks.

How to get tourists to buy old and torn rubber slippers? In Kenya, they found the answer to this question: from the flip-flops lost by vacationers, local artisans create rubber souvenirs with national flavor. You don’t have to go far to get the material - the sea washes your torn slippers ashore.

Residents sea ​​resorts They know very well that a cool souvenir can be made from anything. Even the most ordinary pebble stones can be sold for a lot of money if you present them to the buyer in an unusual way. This is what the Italian artist Ernestina Gallina does, for example. She paints amazingly beautiful fairy-tale scenes and animals on round pebbles with acrylic paints.

Ready ideas for your business

Old decommissioned buses can be used as unique hotels. Moreover, you can get down to business on a grand scale, as one Chinese entrepreneur did, purchasing several dozen old buses on the cheap and creating themed houses with the design of famous cartoons. The idea may be of interest to owners of suburban areas and recreation centers.

Car tents are a whole business segment with a fairly wide offer and choice of manufacturers. Tents can be installed on the roof of a car or on the side, be soft or with hard floors and a roof. There are even special hammocks on the roofs for those who like to look at the starry sky. Considering that the number of independent tourists is constantly growing, the business of selling such tents has good prospects.

IN foreign countries Bicycle tours are a separate and full-fledged area in the tourism industry. There are two directions here - you can organize tours from scratch, focusing on amateurs who have neither bicycles nor cycling experience, or on already experienced cyclists. If in the first case it is necessary to take care of all aspects, including the purchase of bicycles and equipment, then in the second the task consists only of organizational issues: planning a route, resolving issues with overnight accommodation, paperwork, and so on. There are separate types of cycling tours abroad, for example, cycling tours for girls.

Flight to hot-air balloon- this is an unusual and expensive experience, for which the owner of a balloon can receive up to 30 thousand rubles for one flight. You can make money by organizing group and individual flights, selling gift certificates, and also by selling the advertising surface of the balloon to advertisers.

Snowtubing is a form of entertainment that has replaced the usual sledding. Inflatable round “cheesecakes” are called tubes, and snowtubing tracks can be opened as winter resorts, and as seasonal entertainment in ordinary cities. There are two business options here: you can rent out tubes, or you can organize a professional track with a lift and a track.

Rental water transport is a broad line of business with great view watercraft You can organize the rental of jet skis, catamarans, rowing boats, cheesecakes, bananas, wakeboards, speedboats, parachutes, flyboards and much more. Investments are directly related to the chosen type of watercraft. If cheesecakes and catamarans will cost from 8-20 thousand rubles, respectively, then, for example, flyboards and jet skis will cost from 200-350 thousand rubles.

The business of organizing water excursions is most relevant for tourist regions where people come to summer rest. As in any type of business, you can work on quantity, simply conducting short river trips or taking people to remote secluded beaches, or on quality - that is, with excursion support and restaurant service.

The Chocolate Museum is more than just a museum. Here, visitors can not only gain knowledge about their favorite delicacy, but also attend master classes on making chocolate, as well as undergo tastings and purchase finished products. The advantage of this format: a wide target audience, several sources of profit, a large number of visitors with children, which increases the average bill from visiting the establishment.

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Have you decided to implement your plan to create a mini-hotel?

Then get ready for the fact that in reality everything will be somewhat more complicated than in your thoughts and fantasies.

Try to concentrate and tune in to victory, because in the process of implementing your plans you will have to face very specific difficulties.

To better understand this sector of the business industry, let's try to pay attention to good examples in Europe.

In almost every developed European country one can note the strong position of mini-hotels in the market hotel services .

For example, in France you will find many cozy small hotels where every client can stay comfortably and very inexpensively.

Such places are distinguished by an unusually calm atmosphere, warm, friendly atmosphere.

A huge hotel can embarrass guests with its excessive luxury and size, so a small hotel wins in terms of customer service.

Hotel classification

Considering the hotel market globally, you should be guided by the classification and some parameters of this business.

In our country, until recently, there was no single document or normative act, considering such a concept as a “small hotel”.

There was no division into groups or classes. It is not surprising that questions and difficulties always arose in this direction, which at times could not be resolved.

The situation was further aggravated by the fact that the authorities put mini-hotels and large hotels on the same level and tried to create rules common to all. And this is undoubtedly impossible to do.

Today, the organizers and owners of the hotel business have decided on a clear and specific classification in this sector:

Thus, depending on the occupied premises and the number of rooms, hotels are divided into: mini-hotels, accommodating from 12 to 15 rooms in housing stock, apartment-type mini-hotels, which have 7-15 rooms in the housing stock, and small hotels in separate buildings, have more than 50 rooms at their disposal.

If we consider the classification according to the principle of providing hotel services, it will look like this: hostels, affordable hotels, apartment hotels, home hotels, business and economy class hotels.

The characteristics of mini-hotels and some distinctive positions in customer service determine a number of advantages.

Firstly, guests always have the opportunity to choose a room according to their taste and budget.

Secondly, many creative people consider individual design of rooms a great advantage. After all, small hotels can afford this because they don’t have that many rooms. In addition, most owners of such hotels treat their business in a paternal manner, carefully furnishing each room separately.

Thirdly, clients for service personnel become not just visiting faceless people, but acquire the status of welcome guests.

That is why mini-hotels are famous for their hospitable atmosphere and comfort, which money cannot buy in large hotels..

The main obstacle in the hotel industry sector is the real estate itself.

Mostly small hotels occupy space in old communal buildings or converted apartments. Registration of such living space is legally a very long and difficult matter.

The official authorities will require the transfer of the building you like to a non-residential property, which seriously complicates the entire procedure.

Thousands of entrepreneurs wind down their businesses already at this stage. They simply cannot cope with the material costs of re-registration, taxes on acquired property and land. Yes and the statement necessary documents takes a year or even more.

It is difficult to find an area that can be converted into non-residential use without problems.

This is probably why 60-70% of mini-hotels belong to individuals and are located in residential areas.

It is difficult to call an apartment that is rented out for a day a hotel, but there are no questions with the tax office.

Another global obstacle to the hotel business is GOSTs, SNiPs, sanitary and fire standards.

Specific echoes of the Soviet era, which modern entrepreneurs do not want to listen to. As a result, it turns out that statistics are not able to name the total number of mini-hotels. Nobody has such information.

The process of creating a mini-hotel

What is the process of creating a small hotel? Imagine a mini-hotel with 10 rooms. First you need to choose a suitable room, preferably on the second floor.

It would be nice to find a communal apartment in a front building, which is located in the historical district of the city.

It is very important to have a developed infrastructure: shops, cafes, restaurants, cinema. About 350 square meters will be needed for the hotel itself, kitchen, and administrative premises.

If such an area is found, then the second stage follows, the most complex, long and painstaking: the resettlement of residents and the renewal of documents.

Next, redevelopment and good repairs will be needed. This process is quite expensive. Since after planning it is necessary to conclude agreements with such supervisory services as fire departments, water utilities, energy workers, and the sanitary and epidemiological station.

But the next stage is the most interesting - thinking through the aesthetics, decor, and interior design of your hotel.

It is necessary to make the hall and rooms as comfortable and cozy as possible, having nothing in common with a former communal apartment. You will have to fork out money to buy modern furniture, plumbing fixtures, household appliances, and other necessary equipment.

Determining the profitability of a mini-hotel

Before starting your hotel business, you should study the supply and demand market. When selecting future personnel, it is recommended to focus on strict work procedures and the desire to constantly learn.

For a hotel with 10 rooms you need: a manager, a senior administrator, 3-4 administrators, a chief accountant, a head of the reservations department and 2-3 maids.

The availability of breakfast and perfectly clean linen should be mandatory and unchangeable. Sometimes clients are offered the services of a gym, sauna, or car rental, if they conclude the necessary agreements with their owners in advance.

If you invest enough material and mental resources, a mini-hotel can become an excellent business option.

Where to start opening a mini-hotel

In this case, it is necessary to perform a huge number of actions. At the first stage, you must find a room or house that will meet all the standards for the further placement of people in them. Naturally, the ideal option would be to build a whole residential complex, which you will use as a hotel, but it is very expensive. After you select the necessary building, you can begin registering the business and purchasing all the equipment necessary for the operation of the mini-hotel. In addition, you need to take care of finding service personnel who will work in your even small hotel.

How much can you earn

If we consider the profitability of such a business, then we can say with confidence that the amount earned will depend on what form of hotel you open and how many people the hotel will be designed for. On average, the profitability of a mini-hotel per month can be approximately 40-300 thousand rubles. If your hotel will provide some Additional services, then the cost of the rented room will be much higher. Naturally, during the holiday season you can earn several times more money than when the hotel is idle without visitors.

How much money do you need to start a business?

Even though you are going to open a mini-hotel, the initial capital should be quite high. The main expenses include:

• 30-35 thousand dollars – purchase of necessary equipment for a mini-hotel;
• $50 thousand – implementation of various actions and registration of regulatory documents;
• 200-300 thousand dollars – purchase of real estate, which you will rebuild into a mini-hotel (real estate rental will be much lower).

What equipment to choose for a mini-hotel

When choosing equipment for your own mini-hotel, you should pay attention to those items that are essential for the client in the hotel room. Mandatory items should include a bed, table and chairs, a wardrobe, a small refrigerator, a TV and other items, including personal hygiene. Moreover, if you are looking for such equipment, then you should give preference to high-quality equipment, which will be a little more expensive than usual. You should choose only those items and equipment that will make the client’s stay at the mini-hotel unforgettable.

Which OKVED code to indicate when registering a business?

OKVED code 55.1 should be used - operating mini-hotels, inns and other public places.

What documents are needed to open

You must take care of completing the following documents:

• Registration of LLC or individual entrepreneur;
• Individual data of the entrepreneur;
• Receipt for payment of state duty;
• A notarized statement written by the entrepreneur.

Which taxation system to choose for business registration

To reduce the tax burden, the ideal option would be a simplified taxation system, but in the case of opening small hotels or miniature hotels, you can use the UTII system.

Do I need permission to open?

You must ensure that you have the following permissions:

• Conclusion of the sanitary-epidemiological service;
• Certificates of conformity;
• Conclusions from the technical, environmental, fire service;
• Permits and licenses for services provided by the mini-hotel.

Technology of running such a business

First of all, you must develop room categories and set your own price range for each of them. As soon as the client chooses the number he likes, you are obliged to issue the keys and, if the client wishes, provide further information. The next day, rooms are cleaned at a certain time or at the request of the client.