Business on renting country houses. Your own house for rent

16.12.2023

The real estate rental industry is developing by leaps and bounds in Russia. There are both large players and small private traders here. To be among the latter, it is enough to own a small house and the desire to work. After all, a personal cottage in the suburbs can always be turned into a profitable business. But first you need to calculate everything, otherwise it won’t take long to make losses.

Renting out houses – what is more profitable, daily or long-term?

From the point of view of receiving money from clients, a cottage for a day as a business significantly outperforms the option of renting out the same house for a long time. Daily rent allows you to get much more from such a property than with monthly transactions. But everything has pitfalls. By renting out a house for weekends or holidays, you can not only make good money, but also spend a lot of money.

There are many people who want to rent a cottage for a day or a couple of days. These include tourists who are not too fond of hotels, couples of lovers, and young people looking for a place to party. There are always many applicants for rented squares. However, if the first two categories of tenants are unlikely to create serious problems, then the situation with companies renting a house for a party is completely different.

Any party means noise and alcohol. On the one hand, you need to be prepared for claims from neighbors, and on the other, for the costs of restoring broken furniture and interior decoration. Often the rental of a cottage as a business is organized in such a way that the relationship between the client and the homeowner occurs without documentation. Everything is in words. As a result, the owner is often left with a bunch of problems and without compensation for damage.

How to organize a business for daily rental of a cottage?

At the initial stage, you need to be prepared to clean the house yourself, repair the plumbing and perform the functions of an administrator. At the same time, you still need to constantly look for clients who come/leave almost every day. Fortunately, there is a website that greatly simplifies the tedious search for constantly changing guests.

And we must clearly understand that daily cottage rental as a business is exhausting work and a lot of problems. However, with due diligence, it is also financial independence and an excellent way of self-realization. But you should be prepared to constantly communicate with strangers and various government agencies.

A house rented for a day should be spacious and comfortable. It is best to leave it as one large living room with a table for guests. It also wouldn’t hurt to set up a bathhouse or sauna inside, and a small swimming pool and barbecue area nearby outside.

A cottage for a day as a business should be designed from the very beginning for a short but comfortable stay. However, if you initially plan to focus only on tourists staying for several days at once, then you cannot do without bedrooms in the house. Several air mattresses to increase the number of sleeping places will not be a hindrance. Before starting this business, you need to think carefully about everything.

Millions of people are willing to pay for a comfortable vacation. By renting out cottages for short-term rentals to those eager for a holiday, you can actually earn from 100,000-150,000 rubles. With the “House for Rent” franchise, the investment will pay off in 1-2 months, which will give you the opportunity to promote your business and have a decent income, regardless of where you live.

Noisy parties at home with an abundance of alcohol, crowds of people and loud music - back in the 90s we looked at this “disgrace” together, mouths wide open with delight and sincerely not understanding the owners who let such a crowd in. But I liked the idea of such celebrations and took root. Today, hundreds of people prefer not to bother themselves with preparations and cleaning, but to go on vacation to a country cottage, where the whole cheerful company can taste barbecue, chat heartily and remain confident in the confidentiality of the meeting.

National features of country holidays

A cottage has always had a lot of advantages over an apartment: the absence of adjacent walls with neighbors makes it possible to relax until late, and the adjacent territory allows you to barbecue, enjoy fresh air and picturesque landscapes. Having barely appeared on the market, the service of short-term rental of country houses and tourist centers has gained significant demand.

They are rented:

student companies to celebrate Tatiana's Day, the equator, the end of the session and graduation;
parents of schoolchildren who want to arrange a graduation for them;
connoisseurs of relaxation in the lap of nature: in the summer, families are ready to rent a cottage for a whole week to enjoy the delights of country life, trips to the forest, a bathhouse and barbecue;
private companies who want to have a good time at a corporate party or hold a team building event;
Tourist bases are rented for large-scale celebrations - weddings, anniversaries and memorable dates.

The short-term rental business of country cottages and tourist centers has gradually acquired related services that significantly increase the average bill. Possessing knowledge and experience, you can offer guests catering services, design and organization of events, active entertainment - paintball, volleyball and others.

Business model: serious business on simple terms

In order to sell something, you must first buy something, said the famous cat from Prostokvashino. But he lived in Soviet times. Now business turnover and average check are directly related to the intensity of work and your entrepreneurship. To start making money on short-term rentals, you don’t have to buy property - it’s enough to rent cottages or a tourist base for a long time.

In this case, your income will be based on the difference in prices for daily and long-term rentals, and both you and the property owner will receive earnings. By purchasing a “House for Rent” franchise, you get the opportunity to learn from professionals about all the intricacies of such a business:

features of the choice of houses and bases;
nuances of drawing up an agreement with the owner and clients;
full support in setting up advertising and website promotion, a package of scripts to increase sales.

Short-term rental business is often called seasonal. This is partly true - a massive flow of clients comes in the summer and on the eve of the New Year. But corporate events, weddings and anniversaries allow you to maintain stable earnings throughout the year.

Relevance of business in your region

Many residents of provincial cities believe that serious short-term rental business can only be done in megacities. But in reality, you just need to correctly calculate the flow of customers.

If there are educational institutions in your city, then you are already provided with the demand of student groups.
Entrepreneurs who keep pace with market developments prefer to rent cottages and tourist centers for corporate events. In the lap of nature and in a spacious yard it is easier to conduct team games, and at a barbecue the team develops much faster than in a restaurant.
Another category of clients are families with slightly above average income living in apartments. In the summer or during the holidays, they will want to go on vacation with their children.

Thus, a short-term rental business is relevant for every city in the country. The main thing is to choose the right house, negotiate with the owner and start the business.

Financial aspects

The cost of renting real estate (both long-term and daily) is closely related to the region, population and infrastructure features. In regional cities, you can rent a cottage for a long time in the suburbs at a price of 60,000 per month. At the same time, renting it for a day will cost from 10,000 rubles, on holidays and in the summer - more expensive.

When accompanied by specialists who have already learned all the intricacies of the short-term rental business, in the first months you can achieve an income of 100,000-150,000 rubles. This means that the cost of the franchise will pay off within 1-2 months.

Independence is not always good

Having calculated the model and development options, you may decide that you yourself will successfully cope with renting out houses and finding owners willing to rent out the property. But, making this journey alone, you will encounter difficulties that the House for Rent company has already gone through.

It is easy to get lost in the legal aspects and forms of contracts. Commercial lease differs from private lease in terms of use of property and documentary support.
Newspapers and radio have long lost their advertising power, and you can attract clients on the Internet if you have certain knowledge in the field of Direct and targeted advertising. House for Rent specialists have already passed this stage and know the most effective ways to express themselves.
You will have to work on the site, invest money in its promotion and selling texts.

Buying a franchise is an ideal option for a quick start, which does not require you to have business acumen, knowledge in the real estate industry, or online promotion. They will help you launch your business in just a week, automate processes, and build a coherent and profitable system.

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If you often travel or go on business trips to small Russian cities that have significant attractions and, accordingly, feel the need to solve the issue of accommodation, you are probably constantly faced with the developing industry of construction of private mini-cottages (or micro-cottages) specifically designed for rental for rent. This industry merges with the more developed area of renting apartments on a daily basis. But it differs from it only in that miniature cottages are rented out, which can also be called garden or guest houses.

What does a mini cottage look like?

The average one, in fact, is a small but well-finished and very cozy house, consisting of a bedroom, a small kitchen-dining room, a bathroom (toilet plus shower) and a porch. It has everything you need for a full short-term stay - bedding, towels, TV, microwave and kettle, trash can, hanger or wardrobe. In the basic version, a mini cottage usually has a double bed, but the most sensible owners provide for the possibility of increasing the beds to four using an inflatable bed, in this case increasing the price for renting the cottage not by two, but only by one and a half times.

Sometimes there are offers to rent larger cottages, but they are not the optimal business format - the construction of such a cottage takes a very long time to pay for itself, and with modern people’s penchant for individualism and a small number of children, today it is increasingly rare to find independent traveling companies and families of more than four people. Renting out part of your cottage or house is also not the best option. Tenants and owners do not always get along well with each other in a cohabitation situation. Unless, of course, the part of the house for tenants is separated from the main part of the house by a blank wall.

A good option is when a mini-cottage for rent is built on the garden plot of your own house, in which you live permanently. This allows owners to spend minimal time cleaning their rental property. But building a mini-cottage on a summer cottage on the outskirts can be effective. This is possible even if the owners live in an apartment in the city. Only one of the family members should take on the functions of interacting with frequently changing tenants as their main job.

If you decide to build a mini-cottage for rent, then first of all you need to make sure that there is a demand for short-term rental housing in your city. For obvious reasons, a mini-cottage will probably gravitate towards the outskirts of the city, although in small Russian cities rural-type buildings and, accordingly, places on personal plots suitable for building micro-cottages are often found in the center. For small towns, the transport costs arising from the location of the micro-cottage on the outskirts are negligible. But even in big cities, such houses on the outskirts can be in demand from tourists who travel independently in their own cars.

The cost of renting a mini-cottage should be noticeably lower than the price of renting a hotel room in your city. Prices for daily rental of apartments (the main competitors of mini-cottages) are formed using the same logic. As for the official registration of this business, it is best to do this in order to avoid misunderstandings with the authorities. And travelers increasingly prefer officially registered (as a business) apartments and mini-cottages with daily rent, trying, if possible, not to get involved with amateur “wild” options. We wish you successful business!

In our age of high speeds and environmental pollution, more and more city dwellers are beginning to appreciate life in nature. Is it profitable to rent out a house similar to city apartments? And what should be taken into account by those who still dare to take such a step?

How much?

The price per square meter greatly depends on the class of the house. But let’s say offhand: not far from the town of Pushkino near Moscow (17 km from the Moscow Ring Road along the Yaroslavskoye Highway) we managed to find an advertisement for the rent of a house of 250 sq. m. m in a guarded village on 15 acres for 130 thousand rubles per month. Another advertisement - a house in the same location and the same area for 160 thousand rubles per month. House 270 sq. m in the same village is offered for 200 thousand rubles per month. For comparison, in the prestigious district of New Cheryomushki, an apartment with an area of 103 sq. m. m with good finishing in a brick “Tskov” house with high ceilings and within walking distance from the metro is offered for 90 thousand rubles per month. Apartment with an area of 79 sq. m in a neighboring house - for 80 thousand rubles. How advisable such an investment is, in any case, is up to you to decide. Moreover, prices, as we see, can vary. But a quick analysis shows that renting a square meter in a city apartment is still somewhat more expensive than in a country house.

Who lives in the little house?

Most often, the middle class and people with above-average income are interested in renting a country house. As a rule, this is a wealthy married couple with children, whose total income starts from 200 thousand rubles per month. After all, who, if not children, especially needs fresh air, good ecology and the opportunity to swim in a warm river in the summer? But in winter, even the head of the family can afford a real man’s holiday with a bathhouse, birch brooms and snow hardening. And who doesn’t want to eat natural products from a neighbor’s farm instead of buying food from a chain store with preservatives, dyes and carcinogens?

In addition, wealthier people can afford a nanny or cleaner. This practice also happens in rented houses, although it is more common among rich people in their own mansions and cottages.

So, for those wishing to purchase houses for rent, it is highly advisable to provide for at least three bedrooms, one storage room, and a Russian bathhouse (or at least a water supply).

Practicality in fashion

The area of the house should not be very large and should not be more than 400 meters, even if we are talking about a relatively high price segment. Housing should be as functional as possible. Even among the wealthy public, huge red brick castles with towers are not in fashion now, let alone the middle class. The crisis has taught people of almost all professions to count money, and it is unlikely that anyone will want to overpay for useless empty premises or a huge plot behind a high fence. But the presence of security is very welcome, since the situation in our country still remains quite criminogenic. Therefore, it will be better if the house is located in a cottage community. As a last resort, it should be located next to other houses of similar level and price. And under no circumstances - in an open field or in the middle of old rickety huts. By the way, another advantage of the villages is the presence of a children's playground. However, it is quite possible to build a sandbox and swing right on the site.

Since most tenants work in the city, the house should have, if not ideal, then acceptable transport accessibility. If it is located further than 25 kilometers from the ring road, then it will not be easy to find people willing to live there.

Another important nuance is that the house must be decently furnished. Yes, some long-term renters prefer to specify their own furnishings. But finding them right away is not so easy. So all this can hardly be a reason to show bare walls to clients.

Types of rental

In addition to long-term permanent rental, country houses are often rented out for the season (usually summer), as well as for weekends or holidays. In the first case, you need to start looking for guests in March. And don’t forget to install mosquito nets on the windows and barbecue areas.

As for short-term rentals, let's be honest, with a high degree of probability it will be a corporate or student drinking party. So be prepared in advance for numerous breakdowns and dirt. At the same time, you should not refuse such an opportunity to earn money right away, especially since the rental rate will be significantly higher.

But even if you are renting out the house for a long time to a calm married couple with children, you should first conduct a complete inventory of all items and do not forget to photograph the property.
Next, you need to draw up a house rental agreement, which clearly states who will be responsible for breakdowns and pay utility bills (water, gas, electricity, etc.)

If you take into account some simple nuances, you can theoretically organize the process competently and turn things around profitably. In practice, a house is a large, labor-intensive household, which is much more difficult to manage than even a city apartment. Whether you need to get involved in such a troublesome matter as renting out a house - only you can answer.

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